“The market requires knowing the product and its applications”

Marc Salvatella, Marketing Director of Artplay, speaks about the challenges faced by professionals in the visual communication industry in 2014: “To be sure, the market is radically turning towards fabric printing frames, a market completely established in many European countries but which has arrived late in Spain, to a large extent because of the deep crisis suffered by the country. However, many clients are already realising that and they are starting to appreciate the advantages that fabric can offer. Many companies have not updated their equipment with this technology due to the initial difficulties inherent to the product itself: it requires purchasing machinery and knowing the product and its applications.”
You will be able to see this technology and discover its potential at the C!Print Madrid Fair, at Artplay’s stand.

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