GUERLAIN INVITES YOU TO CREATE OUR OWN PERFUME AND TO PERSONALIZE THE BOTTLE

The perfumer of more than 800 olfactory creations invites its clients to live a unique and personalized olfactory experience.

After its first successful experiment in Paris in 2016, the Guerlain house enlarges its international network of stores dedicated exclusively to perfumes. The first store of the same type has just opened on the prestigious Avenue Louise in Brussels.

Within this new concept, the perfumer wants to express the peculiarity of his heritage and his expertise thanks to his almost 190 years of experience. In the same way, he wants to offer his clients an experience never seen before.

From the perfume to the jar with Guerlain

This “unseen personalization” experience consists in proposing to the brand lovers the possibility of personalizing their perfume. The olfactory range that Guerlain proposes contains 110 fragrances divided into four distinct olfactory families. To guarantee perfect quality, the “precious” juices are preserved in a cava, as if they were great wines.

After defining the olfactory profile and thanks to an algorithm created by Guerlain, the visitor will discover the fragrance that best corresponds to him. Then the visitor will be invited to a workshop to customize the shape and color of your perfume bottle. To end the personalization experience, the visitor will have the ability to ingrave their own message.

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