New HP Latex 2700 and HP Professional Print Service Plans
Extraordinary efficiency and application potential for PSPs, as HP launches latest large format offerings
HP, exhibitor at the latest edition of C!Print Madrid, has announced new solutions to help Print Service Providers (PSPs) meet high levels of demand, optimise work processes and grow their businesses by delivering innovative applications.
“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, General Manager, HP Large Format. “Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed and white ink capabilities that will amaze customers. Meanwhile, our new Professional Print Service Plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximising the potential of their business.”
High performance printing with sustainability in mind
The new 3.2m (126-in) wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colours at up to 89 m2/hr (958 ft²/hr) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.[i] Users can take on high-margin jobs with 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl and paper.i
“With the investment in the HP Latex 2700, the increased white ink capabilities allow us the opportunity to go after so many new layers and finishes which offers us new techniques,” says John Mark Watson, MD of John Mark Ltd. “We have been blown away by the results we are getting and have been showing those to designers who have been impressed by the outcome. The new white ink changes the game and takes digital wallpaper printing into a whole different dimension.
In the long term, we see that this will lead to a new trend in design, and it accelerates our position in offering quality digital printed wallcoverings. The machinery and the ink that HP supplies are not only eco-friendly but are leading in the market which also gives us a competitive edge.”
Meanwhile, the HP Latex 2700W printers offer the whitest white ink[[ii]] on the market at speeds of up to 54 m2/hr (581 ft²/hr), allowing PSPs to produce high-margin applications on pre-coloured and transparent media. Automatic ink recirculation and white printheads that can be stored in an offline rotating chamber eliminates waste between white jobs.[iii]
All devices in the Latex 2700 series run on fourth generation HP Latex ink – bringing UL ECOLOGO® certification[iv], while also meeting UL GREENGUARD GOLD and Toy Safety requirements.[v] This allows PSPs to embrace jobs in even the most sensitive environments.
Additionally, the whole portfolio takes HP Eco-Carton – cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.[vi]
Unlock efficiency gains with HP Professional Print Service Plans
HP Professional Print Service Plans are designed to enable business agility, maximize uptime and productivity, and to provide learning opportunities and support.
PSPs have a choice of two different HP Professional Print Service Plans – Basic and Plus – with each containing a portfolio of service and software solutions tailored to business needs. New and enhanced features include:
- Print Beat Live Production – giving users a single, real-time view of all jobs queued and in production across multiple sites. This helps monitor work, anticipate issues, and save precious time
- Print Beat Jobs API – making printer data available to businesses’ external ERP/MIS systems. Monitor HP printers alongside non-HP hardware, automate processes and combine with other operational data for richer business insights
- HP Learn – a digital learning platform with free and premium training modules depending on the service plan PSPs choose, allowing users to upskill and keep ahead of challenges
- Enhanced HP Service Center – proactive troubleshooting to improve uptime, including smart diagnostics that alert your service representative when action is needed
Availability
The HP Latex 2700 portfolio will be available in all major markets from October 19th, 2022 with pricing available on request from local HP teams and partners.
[1] 30% wider gamut based on testing commissioned by HP and performed by Venture Electronics Spain, S.L. in February 2022 comparing the HP Latex 2700 Printer series and comparable top sellers competitive alternatives using UV technology between $100,000 and $200,000 USD as of February 2022, by comparing gamut volume in CIE Lab units (the higher, the better) printing on Avery MPI3001 and Indoor printmodes. Test performed under the same conditions in all printers measuring the ECI2002 target with the FD-9 spectrophotometer from Konica Minolta
[1] HP Professional Print Service Plans are compatible with the HP Stitch S1000 printer, HP Latex 700 and 800 Printer series (from Dec 2022), HP Latex R Printer series, HP Latex 1500 Printer, HP Latex 2700 Printer series, and HP Latex 3000 Printer series. Some services depend on printer, service contract, and regional availability. Visit https://www.hp.com/go/professional-print-service-plans for more information.
[1] Fourth-generation HP Latex inks have been tested and demonstrated compliance to the following toy safety methods and protocols: EN 71-3, EN 71-9, ASTM F963-17, US 16 CFR 1303, US 16 CFR 1307, SOR 2011-17, and SOR 2018-83. HP does not recommend using the ink for toys intended to target children under the age of 3 years
[1] Based on internal HP testing, March 2022. Outdoor mode 3-pass, 6-color, 90%. While CMYK and Optimizer are duplicated with symmetrical double printheads, Overcoat, Light Magenta and Light Cyan rely on single printheads
[1] Whitest white based on ISO/DIS 23498 compared to top sellers competitive alternatives using UV technology between $100,000 and $200,000 USD as of February 2022. Test performed on black opaque self-adhesive vinyl (L*:2.35 – a:2.73 – b:4.26) with 260% Spot printmode using HP 883 3-liter White Latex Ink Cartridge. Visual opacity = 94.7%
vi When HP 886 White Latex Printheads are placed in the storage cassettes, no white ink is used for servicing when printheads are not in use
[1] UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of multi-attribute, lifecycle-based criteria related to human health and environmental considerations (see http://www.ul.com/EL). HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected. There is a broad set of media with very different odor profiles. Some of the media can affect the odor performance of the final print
[1] UL GREENGUARD Gold Certification to UL 2818 demonstrates that products are certified to UL’s GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg or greenguard.org. HP Latex is rated as unrestricted room size—full decorated room, 33.4 m2 (360 ft2) in an office environment, 94.6 m2 (1,018 ft2) in a classroom environment
[1] The ink cartridge HP Eco-Carton outer carton is 100% recyclable through local cardboard/paper programs. The inner materials including the ink bag and printheads can be returned free of charge to the HP Planet Partners program for reprocessing of plastic parts. C02 reduction based on moving from plastic ink cartridge to cardboard HP Eco-Carton ink cartridge, with annual manufacturing savings of 291 tons and transport savings of 8 tons. This is equivalent to 1,194,028 km (741,935 miles) driven by an average passenger vehicle or over 38 million smartphones charged
