{"id":6736,"date":"2015-04-23T14:10:22","date_gmt":"2015-04-23T13:10:22","guid":{"rendered":"https:\/\/salon-cprint.es\/?p=6736"},"modified":"2016-07-20T14:30:45","modified_gmt":"2016-07-20T13:30:45","slug":"water-tank-project","status":"publish","type":"post","link":"https:\/\/salon-cprint.es\/en\/water-tank-project\/","title":{"rendered":"The Water Tank Project"},"content":{"rendered":"<p style=\"text-align: justify;\">Since July 2014, the <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.thewatertankproject.org\" target=\"_blank\"><strong>Water Tank Project<\/strong><\/a><\/span> &#8211; an &#8220;environmental art exhibition&#8221; &#8211; aims to encourage new yorkers to rise their eyes up to see the water tanks. These emblematic constructions have been covered with artistic paintings by well-known artists such as\u00a0Ed Ruscha, John Baldessari, Jeff Koons, Andy Goldsworthy, Marilyn Minter, Carrie Mae Weems and Lawrence Weiner to bring people&#8217;s attention to the water global crisis.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.hp.com\/country\/us\/en\/uc\/welcome.html\" target=\"_blank\"><strong>HP<\/strong><\/a><\/span>, a 2014 exhibitor who has confirmed its participation to the 2015 edition of C!Print Madrid, joined this environmental project in 2013. Approached by the organisers of the exhibition for the Latex technology, the paintings have been printed in digital wide format latex. More than 150 water tanks placed on the rooftops of New-York \u00a0have been wrapped with the artists&#8217; works inspired by <strong>modern art, fashion, interior decoration, architecture, photography<\/strong> etc&#8230; <a href=\"http:\/\/www.duggal.com\" target=\"_blank\"><span style=\"text-decoration: underline;\">Duggal Visual Solutions<\/span><\/a> won the call for tender and produced 12,200 m2 of printings.<\/p>\n<p style=\"text-align: justify;\">This suspended exhibition continues on the ground with water tanks guided visits, fund risings, a mobile application and of course social networks&#8217; mobilization to ensure people&#8217;s engagement.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-6708\" style=\"line-height: 1.5em;\" alt=\"El Water tank project\" src=\"https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/El-Water-tank-project.jpg\" width=\"844\" height=\"679\" srcset=\"https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/El-Water-tank-project.jpg 844w, https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/El-Water-tank-project-300x241.jpg 300w, https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/El-Water-tank-project-768x618.jpg 768w, https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/El-Water-tank-project-375x302.jpg 375w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.thewatertankproject.org\" target=\"_blank\">The website<\/a><\/span><br \/>\n<\/strong><span style=\"text-decoration: underline;\">Social networks:<\/span> \u00a0 \u00a0<strong><a href=\"https:\/\/www.facebook.com\/TheWaterTankProject\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-6142\" alt=\"Facebook\" src=\"https:\/\/salon-cprint.es\/app\/uploads\/2013\/11\/Facebook.jpg\" width=\"30\" height=\"30\" srcset=\"https:\/\/salon-cprint.es\/app\/uploads\/2013\/11\/Facebook.jpg 325w, https:\/\/salon-cprint.es\/app\/uploads\/2013\/11\/Facebook-300x300.jpg 300w, https:\/\/salon-cprint.es\/app\/uploads\/2013\/11\/Facebook-150x150.jpg 150w\" sizes=\"(max-width: 30px) 100vw, 30px\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/twitter.com\/newwaterculture\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-6143\" alt=\"Twitter\" src=\"https:\/\/salon-cprint.es\/app\/uploads\/2013\/11\/Twitter-e1429781059569.jpg\" width=\"33\" height=\"33\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/www.pinterest.com\/newwaterculture\/\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-6717\" alt=\"Pinterest\" src=\"https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/Pinterest.jpg\" width=\"33\" height=\"33\" srcset=\"https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/Pinterest.jpg 300w, https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/Pinterest-150x150.jpg 150w\" sizes=\"(max-width: 33px) 100vw, 33px\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/instagram.com\/newwaterculture\/\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-6723\" alt=\"instagram\" src=\"https:\/\/salon-cprint.es\/app\/uploads\/2015\/04\/instagram-e1429781778213.jpg\" width=\"33\" height=\"33\" \/><\/a><br \/>\n<\/strong><\/p>\n<p style=\"text-align: justify;\"><i>Written by the C!Print Madrid organisation team<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since July 2014, the Water Tank Project &#8211; an &#8220;environmental art exhibition&#8221; &#8211; aims to<\/p>\n","protected":false},"author":5,"featured_media":6707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[218],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - 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